Business observers have been telling us, for what seems like time immortal, that it’s a “dynamic world”, or that “business is more fast-paced than ever”, or that “you snooze you lose”. The list goes on. There are so many such protestations we might easily become numb to them. Clichéd they may be, but they are also true (!) as the examples in this week’s article prove.
One of the recent phenomena that is driving this is the internet, and more specifically, social media. It’s been reported that before TV it took 58 years to reach a market audience of 50m. TV reduced this to 13 years. With social media, the figure today is estimated at 2 years. If an incident goes “viral”, it can reduce to a matter of days! Susan Boyle anyone?
This is all very well and good, you might say, but what are the implications to us? From a Critical (and Strategic) Thinking perspective there are many, but the one I’ve decided to focus on this week is what I refer to as the “Growth Factor”. No … this isn’t some mysterious drug! It’s an essential ingredient to the thinking required to properly assess the situations we face. Read more in The Critical Thinker #6 - If You Want To Grow, Don't Forget The Growth Factor!
On a separate note, due to the upcoming holiday seasons, we’ll be taking a short break from blog writing duties. We will resume again directly after Chinese New Year, on Friday, 15th February, 2010.
Have a wonderful festive season and best wishes for the New Year,
David Wilkins, Andrew Sng, Alice Goh and the Team at DPI Asia.
One of the recent phenomena that is driving this is the internet, and more specifically, social media. It’s been reported that before TV it took 58 years to reach a market audience of 50m. TV reduced this to 13 years. With social media, the figure today is estimated at 2 years. If an incident goes “viral”, it can reduce to a matter of days! Susan Boyle anyone?
This is all very well and good, you might say, but what are the implications to us? From a Critical (and Strategic) Thinking perspective there are many, but the one I’ve decided to focus on this week is what I refer to as the “Growth Factor”. No … this isn’t some mysterious drug! It’s an essential ingredient to the thinking required to properly assess the situations we face. Read more in The Critical Thinker #6 - If You Want To Grow, Don't Forget The Growth Factor!
On a separate note, due to the upcoming holiday seasons, we’ll be taking a short break from blog writing duties. We will resume again directly after Chinese New Year, on Friday, 15th February, 2010.
Have a wonderful festive season and best wishes for the New Year,
David Wilkins, Andrew Sng, Alice Goh and the Team at DPI Asia.
