The word strategy and its many derivatives – top level strategy, corporate strategy, strategy map, strategic objectives, strategic leverage, strategic project - are “music” to many a business person’s ears. Savvy managers frequently use some of these, and other “strategic” terms, to get past a stubborn PA when they might not otherwise have been able to! The reality, however, is that the word strategy means different things to different people. Reflect on the following statements:
• “My strategy is to be the No. 1 in my chosen segment. The tactics that I will pursue are ...”
• “My goal is to be the No. 1 in my chosen market segment. The strategy that I will pursue is ...”
The word strategy is used in two entirely opposite senses. Most of us have witnessed or experienced the “fun” of a discussion on strategy when the parties involved have different perceptions of the word strategy. We can hear the wheels spinning now!
Besides, there is a tendency among the overwhelming majority to equate strategy with strategic planning. “An off-site strategy meeting” usually means “An off-site strategic planning meeting”.
But ... Strategic Planning does not Strategic Thinking maketh! Read this article on ‘What Is Strategic Thinking?’ to learn more...
• “My strategy is to be the No. 1 in my chosen segment. The tactics that I will pursue are ...”
• “My goal is to be the No. 1 in my chosen market segment. The strategy that I will pursue is ...”
The word strategy is used in two entirely opposite senses. Most of us have witnessed or experienced the “fun” of a discussion on strategy when the parties involved have different perceptions of the word strategy. We can hear the wheels spinning now!
Besides, there is a tendency among the overwhelming majority to equate strategy with strategic planning. “An off-site strategy meeting” usually means “An off-site strategic planning meeting”.
But ... Strategic Planning does not Strategic Thinking maketh! Read this article on ‘What Is Strategic Thinking?’ to learn more...
